More Than a Map: NKLT Visitor Guide Celebrates Passion in Region
Nelson Visitor Centre manager Mindy Fair (left) and summer student staff member Eden Amundsen (right) with the hugely popular new NKLT Visitor Guide that is now available at 91 Baker Street.
Visitor Guide Brings Together Top-Notch Regional Talent
Visitors looking for special moments and exciting adventures in our region now have a stellar new guide from Nelson & Kootenay Lake Tourism (NKLT) to get them on their way.
Released in late-June, the freshly printed NKLT Visitor Guide offers 100-pages packed with stunning photographs, beautiful maps, engaging writing, vital information, local business listings and a quality that stands tall on racks at visitor information centres near and far.
“The Nelson and Kootenay Lake Tourism region is a world class destination, and we wanted the pages of the visitor guide to be reflective of the quality of offerings and services we have in our area,” says Peter Moynes, executive director of NKLT. “The vision was to create a visitor-focused one-stop guide for information pertaining to our area. Something that people would be inspired to pick up and look at, and then want to keep and use as reference because it’s a quality takeaway.”
Moynes and his team succeeded in producing a visitor guide that both tourists and locals can proudly display on their coffee tables. Bringing together some of the most outstanding photographers, writers, illustrators, editors and designers in our region, the finished product will be a cherished keepsake long after the exploring is done.
Tourism Sector Impressed with Approach to Guide
In production since last autumn, a run of 30,000 NKLT Visitor Guides will be distributed over the next two years. The guides are being placed throughout British Columbia, southern Alberta, and parts of Montana, Washington state and Idaho. NKLT will also mail individual copies throughout North America to people who are planning to visit the region.
The beautiful map on the inside cover is just one example of the tremendous talent that is contained inside the pages of the new guide. This map was created by Ian Johnston with colouring by Nichola Lyle.
“We hope that when a person comes into contact with the guide, that they will become inspired by its content and hopefully spark an interest to visit,” says Moynes. “Perhaps if they have visited in the past, it will be an inspiration and reminder of the beauty of our region and inspire them to visit again.”
Now on racks for a couple weeks, the new guide is already turning heads within the sector.
“I have seen a lot of visitor guides in my time, but nothing quite on the level as NKLT’s new one… wow!” says Brad Parsell, executive director of Kootenay Rockies Tourism. “What an awesome and creative way to position this part of the region. Full credit to Peter and the team for putting this together.”
NKLT works year-round to showcase one of British Columbia’s most distinctive regions. Through destination marketing, visitor services and long-term planning, the organization helps attract travellers who value authentic experiences while supporting local businesses and strengthening the regional economy.
The team at the Nelson Visitor Centre are excited to have the NKLT Visitor Guide as a resource for those who stop by the 91 Baker Street location looking for insight.
“When I first flipped through the pages of the new guide, I was thoroughly impressed not only by the content and quality, but also the high level of passion and time that went into creating it,” says Mindy Fair, manager of the Nelson Visitor Centre. “Greater Nelson is not only full of amazing adventures for visitors, it’s also packed with creative and passionate people who are proud to call this place home. We are very grateful to be working with the NKLT team and are so thankful to them for creating this incredible visitor guide. The response we have received from not only visitors but locals about the guide has been astounding, our team is very proud to show it off to all those who stop by.”
The NKLT Visitor Guide is also available online. In the first week, the digital travel book had 300 views from around the globe including Germany, Australia, the UK, United States and Sweden. More than 250 hard copy guides have also been ordered.
